Christian Griffith spent time in Europe as a competitive rock climber, allowing him to become familiar with clothing lines made exclusively for climbing. He was inspired and wanted to bring climbing clothing to the states. So he started with $150 and produced a hand full of chalk bags, which he sold at competitions. As the popularity of his chalk bags grew, so did his orders and he began to expand to clothing. Verve is named after a difficult route in the Boulder Canyon. The company is based in Boulder, CO and strives to make all of its products domestically.

Verve has unique contours to provide for freedom of movement and durability while maintaining an understated style. Although built for climbing, yogis have discovered the fit and fabrics are ideal for yoga as well. Verve utilizes a heavy-weight organic cotton blended with lycra for durability and comfort.